It’s a very interesting situation I find myself in. But all told not an unfortunate one. I have a steady job and a good life, but now that I’m settled into version 3.0 of both I’m finding myself restless again. The situation is thus: I finished school June 20th. It took me a month or so to get used to working in the corporate world again (if you can call where I work “corporate,” but never-mind that), and now that I am, I’m finding myself wanting to do more than watch TV when I get home.
Hence the changes.
Blackrimglasses.com as a blog will be replaced by blackrimglasses.com the project. It will be a cool project. Most of you whom I know that are interested in helping have been contacted.
However, if you are reading this and you a) like music, b) like going to shows, c) like the Interweb and/or d) know Ruby on Rails, CSS or Javascript, do get in touch with me by leaving a comment.
That being said.
I’m getting more into business and the whole “web 2.0″ type of situation and was thinking about exactly what this Web 2.0 thing actually is. I think what it amounts to is a realization of the intrinisc qualities of the web, and figuring out that capitalization from those core values and properties is not done through customer limitation, fragmentation or diffusion of a centralized goal.
In the Internet 1.0 boom, the goal was to productize an existing concept in an online space, but then in the second phase diffuse the concept through multiple revenue streams in the hope that one stuck. I dealt with enough companies who did this, who figured that because the web provided no barrier to entry on any morphology of the medium that any company could be both X and Y at the same time, where X and Y are substituted by radically disparate ideas.
It was a bad idea.
Web 2.0 means doing one thing really well, and allowing users to do it better given adequate access to the thing you did well in the first place. It is, for lack of a better term, decentered cybernetics as a manifested through the interface between disparate ideologies, methods, wants and needs. Cybernetics is essentially feedback between systems that results in either positive or negative movement toward a desired end goal. It is the state of communication between probabalistic and deterministic entities that balances itself out in such a way that the end goal is not only met, but met with expectations intact.
Decentered cybernetics moves the control structures out of a strict hierarchy and allows the feedback to transpire in a more diffused manner. It is essentially how folksonomies work, through balancing between signal and noise, but not with any mechanistic constraints, just constraints based on usage. We see this in other Web 2.0 systems, in which participatory models are dependent on the modification of instrinsic behavior by both the filtering of the machines, and the resonance of that filtering on how people interact through the machines with each other.
Clasical cybernetics is the restriction of all possible outcomes save for one. Decentered cybernetics is the diffusion of those restrictions into every point of intersection in the cybernetic system, whether human to human or machine to human or machine to machine. Web 2.0 is dependent on such decentered cyberntics in that all intersection points are causally linked through microlevel causality rather than a determinent end goal. There is no “end” or “beginning” to any of these sites, and thus the restriction to singularity does not exist. Hiearchy no longer matters, and neither does the predeliction of hierarchy to be dependent on a root.
Yes, this does sound like rhizomes.
So Web 2.0 is decentered cybernetics in action. If we look at any of the examples and paradigms in this movement, we find this everywhere.
My intention right now is to impose this notion on my dayjob, and develop this notion on my own through various other projects, one of which will manifest itself here, and one of which willl hopefully not be mine for much longer.
When I was at my previous employer, I spoke of this, they thought I was crazy. And maybe I am.