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Music + Technology + Random Nonsense from the Music Industry by Ethan Kaplan, VP Product, Live Nation

Marketing

Better“, “More“, “HD”,”Flash”,”Multitasking”, “Performance”, “Conference Calls”, “Thinner” and “Lighter”

Marketing defined by comparatives.

“Sharing memories,” “good book,” “cook”, “cheer”, “meetings”, “home movies”, “learn” and “how we…”

Marketing defined.

Lesson over.

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