The iPad hype trajectory is exactly as I anticipated. It was a lot of gasping on release, followed by a lot of shit talking, leading up to anticipation and hype and ultimately extremely high market success. Why did it follow this trajectory? Apple designed it to be. They seem to be the only company out there that does innovation through exclusion and feature absentia.
The question is: why are they the only one?
It takes a good conviction of character, brand identity, and a hell of a balance sheet to be able to take gambles like the iPad. A device that does not go to where the market is, but stands on the side and waits very patiently for everyone to come to it. Look at the Flash/HTML5 war that Apple decided to start. They did that willingly, to force various hands in their favor. If no one had switched video to HTML5 and Adobe double-downed on exclusivity, would Apple have bended on Flash? No. If they could get away with no Flash on OSX I’m sure they would. If they could include Click-To-Flash by default without DOJ issues I’m sure they would too.
Apple to me, and maybe a few other companies (BMW, Facebook) seems to be the only company who is willing to put a stake in the ground and not move it no matter how hard it is pushed.
And people wonder why other businesses are in trouble.