Spinning the Web – P.R. in Silicon Valley – NYTimes.com
I dig this profile on my friend Brooke. She and I go pretty far back and she is a “dear friend” 
Regarding PR in the valley: the same thing this article is about (its not about the journalists) applies to doing PR with Intenret startups for fields that aren’t even related to technology, ie: music.
[From Spinning the Web - P.R. in Silicon Valley - NYTimes.com]