Gizmodo – New Apple Ad Mocks Microsoft Laptop Hunters In Usual Smarmy Way – Apple
Apple is a luxury brand. They know this. This is no less smug than a BMW ad “The ultimate driving machine.” It’s like saying a Calvin Klein ad is smug compared to a Target ad. OF COURSE IT IS. That’s the point! This is why Gizmodo is a blog, and Chiat Day et al are ad agencies.
[From Gizmodo - New Apple Ad Mocks Microsoft Laptop Hunters In Usual Smarmy Way - Apple]