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Music + Technology + Random Nonsense from the Music Industry by Ethan Kaplan, VP Product, Live Nation

one thousand sku’s

Don’t forget as well, the physical and retail digital release was done by a record company (ATO/TBD) and distributed by Sony. Publishing by Warner Chappell, a division of WMG. Personally, the Radiohead record is amazing as a RECORD, which people forget, and also showed people who might have been late to the party that the concept of a “single SKU” release is dead as a doornail. Maybe the new industry model should be called “One Thousdand SKU’s,” since that is what it’s feeling like.

[From Techdirt: Details Released On The Radiohead Experiment Results: A Tremendous Success]

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