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Music + Technology + Random Nonsense from the Music Industry by Ethan Kaplan, VP Product, Live Nation

twitter revenue

The ultimate twitter revenue is the use of premium SMS to provide for “fanclub” type feeds for some individuals. These would be exclusive feeds with some public messages and some private. For instance, imagine a band X that had a 1 dollar a month Twitter feed. The private 1 dollar a month feed included exclusive information, links to songs, etc. Also another twitter revenue source that can’t happen if they don’t fix their infrastructure: reselling the infrastructure! Getting good economies of scale with their SMS gateway and reuse from the HTTP and XMPP API’s. The premium SMS one I’ve been hounding Ev and Biz about for a year now. I want it!

[From

The Ultimate Twitter Revenue Model - ReadWriteWeb

]

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One Response

  1. whitneymcn says:

    I wonder a little about the fan club model: as far as I’ve seen it hasn’t been a huge success without Twitter, and I don’t think Twitter offers anything radically different (unless there’s a “timely” aspect to the Twitter usage, where Band X tells about otherwise unannounced shows or something – “we’re playing a 30 minute set at Club Foo in an hour, come by”).

    Totally agree on infrastructure – I’ve already done a couple of little test projects that take advantage of the fact that Twitter offers a user-controlled, device-independent messaging system that you can pretty much just plug in to whatever else you’re doing. Could be very, very interesting.