GigaOM Â» 5 reasons BitTorrent Store wonâ€™t sell: Only one reason: Windows DRM. After that its all pedantic. I shake my head and wonder why unreasonable restriction of content is supposed to make me excited about a standard protocol’s usage? It’d be like DRM-ing web pages and trying to sell me on the fact that those DRM’ed pages used HTTP. It just doesn’t compute.