Podcasting to Generate $400 Mil. in Ads by 2011
Podcasting to Generate $400 Mil. in Ads by 2011: how is this possible without first addressing the issue of metrics and tracking?
blackrimglasses.com
Podcasting to Generate $400 Mil. in Ads by 2011: how is this possible without first addressing the issue of metrics and tracking?
I’m sure someone will come up with a way that’s equally as good as what we have in the UK for terrestrial radio, which is listeners filling in paper diaries whenever they listen.
I’m no expert, but it seems the whole ad industry is based around vague figures. I guess it’s very hard to record exactly what goes into someones ears/eyes/brain.