Hi Ethan,
Thanks for the linking to the story. You bring up an interesting question, “solution in search of a problem?” The founders of Pheedo have been in the online advertising business for a long time; both as a buyer and seller of advertising and understand the pain paints that this product addresses. For example…
Marketers are creating a tremendous amount of information. The reason they are doing this is for 2 reasons, 1. Search Visibility 2. Engage their targer market vs. “Click Here, Buy Now” ads.
Take Expedia for example. How often do they update flight and hotel prices. Quite often. Now they have an outlet to quickly get these changes in front of their target market – that’s the promise of RSS. They don’t have to buy hundreds keywords on a daily basis as the specials change. Think about CNN – instantly deliver breaking news to thousands of websites/blogs. Apple Store syndicating price changes on products instantly.
Our FeedPowered Ad platform address these needs in the market. These are the issues we have for a long time. Now with RSS is allows marketers to instantly get the right information to consumers at the right time.
Hi Ethan,
Thanks for the linking to the story. You bring up an interesting question, “solution in search of a problem?” The founders of Pheedo have been in the online advertising business for a long time; both as a buyer and seller of advertising and understand the pain paints that this product addresses. For example…
Marketers are creating a tremendous amount of information. The reason they are doing this is for 2 reasons, 1. Search Visibility 2. Engage their targer market vs. “Click Here, Buy Now” ads.
Take Expedia for example. How often do they update flight and hotel prices. Quite often. Now they have an outlet to quickly get these changes in front of their target market – that’s the promise of RSS. They don’t have to buy hundreds keywords on a daily basis as the specials change. Think about CNN – instantly deliver breaking news to thousands of websites/blogs. Apple Store syndicating price changes on products instantly.
Our FeedPowered Ad platform address these needs in the market. These are the issues we have for a long time. Now with RSS is allows marketers to instantly get the right information to consumers at the right time.
Thanks again.
Cheers,
Bill Flitter
Founder
Pheedo