I’d like to start a movement:
Everyone should unsubscribe to any blog or RSS feed source which does not provide a full-text feed for free. I’m sick and tired of being counted as a subscriber when the feed is next to useless. This applies mostly to CNET’s feed, which just triggered this rant.
An RSS feed with one line of text means a few things:
1) You care more about page-views than information dispersal
2) Consequently you are using page views and impressions as a market metric for your advertisers
3) Ergo you have not figured out how to use your feeds as a marketing and advertising tool
This consequently points to the fact that RSS is still this nebulous space metric wise, and FeedBurner is the closest to solving the issue, but we’re not their yet.
Anyhow, single line RSS feeds are ridiculously stupid. All it tells me is that the publisher doesn’t care enough about the reader’s time to provide content agnostic to presentation format. I shouldn’t have to make this post. It should be self evident that your RSS feed should provide a media specified version of your core content product.
It should not be a teaser farm. It shouldn’t be a ploy to gain numbers that are arbitrary and mean nothing. It should be content applied to medium to create relevant media. Its basic McCluhan folks. We’re not reinventing the wheel, just making it roll better.
So here forth: