Techcrunch Â» Blog Archive Â» Pandora Goes Social: I wonder if “Going Social” is going to be the Next Great Idiotic Conversion Meme/Myth of 2007. Meaning: I can predict that we’ll see effusive blog posts from all the contenders about how Honda is “Going Social” with their website, or Proctor and Gamble is “Going Social.” Everyone will want to go social, just like every fucking product/project I get pitched lately has some slide in a Powerpoint deck referencing “Web 2.0″ Regardless, I like Pandora and contrary to Arrington’s substance-less post, they always have been social. Their algorithms depend on it. Its just now exposed. Big difference.