Advertising Age – MediaWorks – MTV’s Niches: From Headbangers to Bible-Thumpers
Advertising Age – MediaWorks – MTV’s Niches: From Headbangers to Bible-Thumpers: someone needs to write a peanut-butter manifesto over at Viacom. Why can’t a company try to focus on making a core business amazing rather than chasing transient markets with reckless abandon? Guys: every media company tried that. There is a reason they don’t anymore. Of course, its cyclic and it’ll happen again. Will they never learn?