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Music + Technology + Random Nonsense from the Music Industry by Ethan Kaplan, VP Product, Live Nation

So Zune Me

I spent 45 minutes installing the Zune store this morning. First it did not detect the OS through Firefox properly. Then it did not through IE. Then it did. Then it took 15 minutes to install, before prompting to restart. When we started the player, you had to register before you do anything. To buy a track you have to get “points” redeemed from money.

We spent the whole time smacking our foreheads wondering “WHY??????”

iTunes install process on OSX:

……

There is no install process!

No registering until you want to actually BUY from the store. No stupid points system. It just works.

I’ve said it before, I’ll say it again:

The best Apple commercial is someone trying to make a Microsoft product work.

UPDATE: I now have a Zune. I shall test using Parallels and see what this is like. So far the device feels as retro as an Atari. Its clunky, ugly and that much vaunted screen is about as sexy as the LCD on my microwave.

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9 Responses

  1. [...] Ethan’s Zune experience reminds me of watching users test software that fails them at every step. Truly a digital Língchí. Leave a Reply [...]

  2. leah says:

    yah seriously, just experienced the same thing.

  3. [...] Zune doesn’t work with Microsoft’s much touted new Vista operating system. Hypebot Warner Music Group technology guru Ethan Kaplan joined the chorus and gave the Zune store a lukewarm review on his personal blog. (blackrimglasses) First day sales are slow. (Reuters) Indie Retail Reacts To Zune: “What A Joke.” All the above come via Hypebot [...]

  4. Julian Bond says:

    What protocol does it use for transferring music? Is it actually MTP or something new?

  5. [...] another zune related story … So Zune Me … and again issues with the install process. the software for the zune seems to be still in beta-land. interestingly also the comments about the otherwise much praised design and screen of the zune: So far the device feels as retro as an Atari. Its clunky, ugly and that much vaunted screen is about as sexy as the LCD on my microwave. [...]

  6. [...] So Zune Me Microsoft in user-unfriendly product shocker. The Zune gets a sound kicking from Ethan Kaplan (chief techie at Warner Bros and the man behind Murmers.com. It’s a bit naff to name your website after an REM record, don’t you think?). [...]

  7. RZ says:

    OSX install may be easy, but we all don’t actually want an apple. THERE, I SAID IT. Also, I may be a sheep for buying a M$ Product, but I am not an apple sheep for buying a iPlop. Sad, but either way I can be judged, but let me be judged for choosing a player that does what i want. It works on my PC (which I love), and I can sync in wirelessly (we got this BEFORE iCraps did), and it isn’t so proprietary that I wanna commit arson after “experiencing” it the matte white way. It is not the popular player, but I love it. and YES I have owned a pod.

  8. [...] Warner Records — says Zune has a consumer experience problem it merits some attention. Kaplan writes, “I’ve said it before, I’ll say it again: The best Apple commercial is someone [...]

  9. [...] Warner Records — says Zune has a consumer experience problem it merits some attention. Kaplan writes, “I’ve said it before, I’ll say it again: The best Apple commercial is someone [...]