Circulation Plunges at Major Newspapers – New York Times
Circulation Plunges at Major Newspapers – New York Times: the most telling thing from this for me is that the NY tabloids reported increases in circulation. Why interesting? It points to the fact that newspapers are so caught up in authoritative hegemony that they forget to cater to the user interface of their product. They are in a sense narrowing reach by not pacing with audience in terms of how their product is presented. This does not just apply to the difference between broadsheet and tabloid formats for the readers, but also stupid things like pay-walls, demographic collection screens and other such hinderances to readership with their online products. Newspapers need to collapse. Physically and metaphorically.