Getty images: a photo business under pressure « Scobleizer – Tech Geek Blogger
Getty images: a photo business under pressure « Scobleizer – Tech Geek Blogger:
“One thing I learned is that most of the most profitable images on Getty are of celebrities.” Duh! And yes, Getty will have to adapt, but they are in a good position to adapt if given a combination of diminished ego and aggressive talent. Of course that is the same circumstance facing most other media companies. Its not enough to provide content without service or community anymore. Neither is it enough to be so presumptuous to assume you can and should provide both.