Techdirt: Lessons To Be Learned From Tower Records: When The Market Shifts, You Need To Shift With It: I don’t think this is the primary lesson from Tower Records. Tower USED to be about community around music, and enabling that community through stores that felt like they catered to your desire as a music fan. The Brea Tower was amazingly fun, and at any point you’d find skate punks outside, hipsters inside, awesome music playing and people geeking out in the video section about some anime. Then they moved it to a two story “Borders like” space in “Downtown Brea” (sarcasm intended) which sucked the living soul out of the experience. You don’t want escalators at Tower. No, the Tower lesson isn’t about the Internet destroying brick/mortar, its about loosing a sense of community.