FT.com / Companies / Media & internet – Universal backs free music rival to iTunes: uh.. duh. I’ve said that the way to support a monetary model which is waning is to SURROUND it with monetary models that are not. However, if this is DRMed its dead out the gate. Sorry to say. UPDATE: turns out it is DRMed. Why are all the traffic-whores in the blogosphere eating this shit up to get on TechMeme then? TechCrunch: STOP THE MADNESS. All of you STOP. Ignore DRM and it might just might turn out NOT to be profitable and go away. Please? And yes, I realize this is now on TechMeme. Irony is not dead people, it just has a wicked sense of humor.