Comments on: Well, That’s Certainly One Way To Do Mobile Music at MobHappy http://www.blackrimglasses.com/2006/07/28/well-that%e2%80%99s-certainly-one-way-to-do-mobile-music-at-mobhappy/ Music + Technology + Random Nonsense from the Music Industry by Ethan Kaplan, VP Product, Live Nation Thu, 22 Dec 2011 16:55:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shaun Haber http://www.blackrimglasses.com/2006/07/28/well-that%e2%80%99s-certainly-one-way-to-do-mobile-music-at-mobhappy/comment-page-1/#comment-15087 Shaun Haber Fri, 28 Jul 2006 17:30:25 +0000 http://blackrimglasses.com/archives/2006/07/28/well-that%e2%80%99s-certainly-one-way-to-do-mobile-music-at-mobhappy/#comment-15087 This has worked in the Jam Band scene for years. The Grateful Dead, Phish, and many other similar bands would sell special 'Taper's Tickets' for people with professional equipment to make legitimate recordings of concerts. The taper's section is usually close to the soundboard. It is easy to find bitttorrents of these recordings: bt.etree.org and archive.org/details/etree Before bittorrent, people at etree.org used to create distribution trees. Person B downloads from Person A, Person C downloads from Person B, and so on. This worked surprisingly well (not as effective as bittorrent) because most people involved in the distribution tree cared about spreading the band's music. Before distribution trees, kind enough people would host recordings on their ftp servers. Before CD-R's, people traded tapes. Before the internet, well, I have no idea how that worked, but it did. Dead-heads had been trading tapes for years. The best example of a band that offers easily-accessible music is Umphrey's McGee. They have free monthly podcasts (soundboard recordings!) from highlight moments of recent shows. I've been listening to this band for the last couple months, and I haven't yet paid a dime. However, I will go see them live this fall, so I'd say their marketing tool has been a success. Rather than turning me away by putting a price tag in front of their music, they invited me as an active listener, and I am now much more willing to shell out the $$ to see them in concert. This has worked in the Jam Band scene for years. The Grateful Dead, Phish, and many other similar bands would sell special ‘Taper’s Tickets’ for people with professional equipment to make legitimate recordings of concerts. The taper’s section is usually close to the soundboard.

It is easy to find bitttorrents of these recordings: bt.etree.org and archive.org/details/etree

Before bittorrent, people at etree.org used to create distribution trees. Person B downloads from Person A, Person C downloads from Person B, and so on. This worked surprisingly well (not as effective as bittorrent) because most people involved in the distribution tree cared about spreading the band’s music.

Before distribution trees, kind enough people would host recordings on their ftp servers.

Before CD-R’s, people traded tapes.

Before the internet, well, I have no idea how that worked, but it did. Dead-heads had been trading tapes for years.

The best example of a band that offers easily-accessible music is Umphrey’s McGee. They have free monthly podcasts (soundboard recordings!) from highlight moments of recent shows. I’ve been listening to this band for the last couple months, and I haven’t yet paid a dime. However, I will go see them live this fall, so I’d say their marketing tool has been a success.

Rather than turning me away by putting a price tag in front of their music, they invited me as an active listener, and I am now much more willing to shell out the $$ to see them in concert.

]]> By: Mike Stickel http://www.blackrimglasses.com/2006/07/28/well-that%e2%80%99s-certainly-one-way-to-do-mobile-music-at-mobhappy/comment-page-1/#comment-15083 Mike Stickel Fri, 28 Jul 2006 16:04:07 +0000 http://blackrimglasses.com/archives/2006/07/28/well-that%e2%80%99s-certainly-one-way-to-do-mobile-music-at-mobhappy/#comment-15083 My guess, probably when the — and I hate to say this — MySpace bands become popular enough to warrant bigger recording contracts. They seem to truly understand — or in the case of older bands, remember — how bootlegging and word of mouth advertising work. My guess, probably when the — and I hate to say this — MySpace bands become popular enough to warrant bigger recording contracts. They seem to truly understand — or in the case of older bands, remember — how bootlegging and word of mouth advertising work.

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